I’ve been struggling with business cards for a really long time. But all along, I knew I needed them. Like ASAP. They say to always have your business card on you, because you never know when you will meet someone. Uh, One Hundred Percent agree. So many times I had no business card. Each time is a missed opportunity. Except once, someone wrote my information on a napkin, but seriously, that should not have had to happen.
So, Yes, I was committed to getting business cards. What Now. “Do I design them myself?”, “How can I condense my titles?”, “Color scheme?”, “Logo?” “ahh..Can I just hire someone? Wait, no I can’t afford that,”. So many swirling thoughts had to be tackled. Decisions had to be made. I broke the entire process into chunks, and over many weeks, things came together.
I started with a logo.
The thing about business cards, is that your identity and style need to be highly represented in a clean way, and also tie directly into your online site. All visuals from all aspects of your business need to flow together. So, the logo on the blog, needed to be the exact logo on the cards. The color palette used on the blog, needs to also be represented in the cards. I first reflected on my design style and came up with my first set of “key words”.
California Cool . Minimal-ish . Southern Charm.
These words are a simplified summary of my aesthetic. Most rooms I design, fall within that realm. So do most artworks that I create, and also most graphics. Then, I added to my “Key Word” list, some words that described what else I wanted out of my cards/logo.
Illustrated or Artful . Slightly playful or whimsical .
Bold. Professional. Trustworthy .
I came up with the idea of antlers, with a twist. Antlers are certainly on trend, and of course nod to my key word, “Southern Charm”. I liked the idea that a logo on a card, could on some level, look like a centerpiece on a mantle. As if my brand and business is that important that it should be on a mantle. You have to believe that of your business, you know.
Instead of using a typical antler, I wanted to use whimsy and flora. So Cali right? Illustrations by nature, are very casual. By using these illustrations and doodles of cacti, succulents, and other floral notes, I was totally touching on one aspect of my design style, “California – Cool”. These doodles would become the “antlers”
My design isn’t a complete minimalistic design, but almost. Which is what I was going for. Simple typography. Delicate lines. Lot’s of white (technically black) space. Black brings the bold.
I didn’t want any information on the back. I still don’t know why, I just didn’t. I began playing around with the idea of pattern for the back of the card. I used my logo, changed the color, and copied it in various directions to make a damask pattern. Pattern on the back is a direct visual reminder to the person holding the card, that this person (me) could potentially design a room in their home. Their thought process goes like this :
Pattern -> Fabric -> Pillows and textiles -> Home Decor -> I’m holding the card of a designer -> I’ll email Lauren tonight.
Actually, that might not be true. Just wishful thinking. I think it is true though.
After the logo, I brainstormed what information needed to be on the card. It’s different for all types of businesses. Once I knew what must be included, I was then free to add typography and play around with the layout.
My name . Logo . Job Titles (limited to three. wait wow, three, really? yes.)
Contact Info . Social Media Platforms. Website.
Done. Next, I had to figure out how to incorporate all my necessary info on the card. Which came a lot easier, compared to a logo design.
I’m so relieved to have my logo completed, because now, I can use it on all my paper work. Especially the paperwork that goes directly to the client. It looks much more professional to have proper stationary when meeting or emailing with a client, than just jotting down information in my sketch book. Also, proper stationary, needs to be respected with proper protocol, and therefore, keeps me more organized. Filing, sending invoices, checking off when invoices are receive/sent. and Etc.
It’s really too bad that you can’t just take one of my cards off the computer screen. Or two actually, so you can pass one to a friend.
This post was published in the “business” category of Dahl House Blog.